Over 60% of sports media viewing in Africa occurs outside the home...

In emerging markets, most regular radio listeners do not have their own radio set...

Working Africans spend an average of 87 minutes a day on public transport...

Passive media measurement and research systems have been implemented in only a few African countries, with limited success...

"Gather-gather" is a Pidgin term for the widespread pastime of getting together to watch content on someone's mobile device

Over 80% of Africans have access to the internet, but less than 40% actually use it...